All Business / ESP articles – Page 19
-
Article
Business: Integrated Skills CLIL Lesson
This lesson plan deals with different aspects of business: travel, negotiations, buying and selling, advertising, slogans and currency. Role-play dialogue is included, as is a fun collaborative project for the whole ’business class’. Includes tips for effective writing and listening, consolidation and vocabulary builder activities, useful phrases and a listening ...
-
Article
The History of Money
Did you know that historians believe the Chinese were the first to use paper money, or that cocoa beans served as currency in ancient Mexico? In this lesson plan, students work in pairs to learn about money, from its earliest forms to the bank cards we use today, including the ...
-
Article
Public relations
Students are introduced to the topic of public relations in this instalment of David Baker’s Marketing series. Students read a text about different aspects of public relations and listen to a conversation between a marketing manager and an intern about the company’s PR department.
-
ArticleBusiness Spotlight: Africa's broken heart
This lesson is based on an article from Business Spotlight magazine which is written by a South African woman who gives her account of a trip to Zimbabwe.
-
ArticleBusiness Spotlight: What I've learned: Tony Hawk
In this lesson, based on an article from Business Spotlight magazine, the American skateboarder Tony Hawk gives advice on how to turn your passion into your profession.
-
Article
British English vocabulary lesson: Hospital
This lesson plan, available at Elementary and Upper intermediate levels, practises vocabulary connected with hospitals.
-
ArticleBusiness Spotlight: New beginnings
This lesson, based on an article from Business Spotlight magazine, covers the topic of immigration in Canada – which is considered a model for successful immigration policy.
-
Article
Segmentation
Students are introduced to the topic of segmentation in this instalment of David Baker’s Marketing series. Students read a text about different categories of market segmentation and listen to a conversation between a marketing manager and an intern about segmentation.
-
ArticleBusiness Spotlight: Daring to fail
This lesson, based on an article from Business Spotlight magazine, features an interview with a businesswoman, Anna Koark, who talks about her experience of insolvency.
-
ArticleBusiness Spotlight: Great expectations
This lesson, based on an article from Business Spotlight magazine, is about intercultural communication and how different countries and cultures conduct business deals.
-
ArticleBusiness Spotlight: Do women need quotas to get to the top?
In this lesson, based on two articles from Business Spotlight magazine, two professionals offer their opinions on whether quotas are necessary to help women get to the top of their professions.
-
-
Article
Marketing strategy
Students are introduced to the topic of marketing strategy in this instalment of David Baker's Marketing series. Students read a text about European low-cost airlines and listen to a conversation between a marketing manager and an intern about marketing strategy.
-
ArticleBusiness Spotlight: All together now
This lesson, based on an article from Business Spotlight magazine, looks at the reality of multi-generational workplaces and the methods that can be adopted to keep everyone happy.
-
Article
The deck of business conversations
A speaking lesson plan with Kings, Queens and Jokers. Can be used for non-business classes but very good for small business groups and one-to-one.
-
ArticleBusiness Spotlight: Should networking sites be banned from work?
In this lesson, based on an article from Business Spotlight magazine, two experts offer differing opinions on whether social networking should be used at work.
-
ArticleBusiness Spotlight: Emotional roller coaster
This lesson, based on an article from Business Spotlight magazine, looks at the personal conflicts two managers faced as they took the most difficult management decisions of their careers.
-
ArticleBusiness Spotlight: Specialist or generalist?
In this lesson, based on an article from Business Spotlight magazine, an American career coach discusses why we should consider becoming specialists (rather than generalists).