All Business / ESP articles – Page 19

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    See the world

    In this lesson plan, students work in pairs to discuss the potential problems associated with tourism while learning new business vocabulary.

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    In the city

    In this group activity, students learn about India’s capital city and then write a web page to promote the city of their choice.

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    Tourism: Question Loop Speaking Activity

    This fun activity can be used at the beginning of a new topic like ’Tourism’ to introduce new material, or the end to revise material already learned.

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    Business: Integrated Skills CLIL Lesson

    This lesson plan deals with different aspects of business: travel, negotiations, buying and selling, advertising, slogans and currency. Role-play dialogue is included, as is a fun collaborative project for the whole ’business class’. Includes tips for effective writing and listening, consolidation and vocabulary builder activities, useful phrases and a listening ...

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    The History of Money

    Did you know that historians believe the Chinese were the first to use paper money, or that cocoa beans served as currency in ancient Mexico? In this lesson plan, students work in pairs to learn about money, from its earliest forms to the bank cards we use today, including the ...

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    Public relations

    Students are introduced to the topic of public relations in this instalment of David Baker’s Marketing series. Students read a text about different aspects of public relations and listen to a conversation between a marketing manager and an intern about the company’s PR department.

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    Business Spotlight: Africa's broken heart

    This lesson is based on an article from Business Spotlight magazine which is written by a South African woman who gives her account of a trip to Zimbabwe. 

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    Business Spotlight: What I've learned: Tony Hawk

    In this lesson, based on an article from Business Spotlight magazine, the American skateboarder Tony Hawk gives advice on how to turn your passion into your profession.

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    Products

    Students are introduced to the topic of products in this instalment of David Baker’s Marketing series. Students read a text about cultural perspectives on product adaptation and listen to a conversation between a marketing manager and an intern about different product types.

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    British English vocabulary lesson: Hospital

    This lesson plan, available at Elementary and Upper intermediate levels, practises vocabulary connected with hospitals.

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    Branding

    Students are introduced to the topic of branding in this instalment of David Baker’s Marketing series. Students read a text about different types of branding and listen to a conversation between a marketing manager and an intern about branding.

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    Business Spotlight: New beginnings

    This lesson, based on an article from Business Spotlight magazine, covers the topic of immigration in Canada – which is considered a model for successful immigration policy.

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    Segmentation

    Students are introduced to the topic of segmentation in this instalment of David Baker’s Marketing series. Students read a text about different categories of market segmentation and listen to a conversation between a marketing manager and an intern about segmentation.

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    Business Spotlight: Daring to fail

    This lesson, based on an article from Business Spotlight magazine, features an interview with a businesswoman, Anna Koark, who talks about her experience of insolvency. 

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    Business Spotlight: Great expectations

    This lesson, based on an article from Business Spotlight magazine, is about intercultural communication and how different countries and cultures conduct business deals. 

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    Business Spotlight: Do women need quotas to get to the top?

    In this lesson, based on two articles from Business Spotlight magazine, two professionals offer their opinions on whether quotas are necessary to help women get to the top of their professions. 

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    Article

    Aviation

    A lesson plan by Tim Bowen that practises aviation-related vocabulary.

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    Marketing strategy

    Students are introduced to the topic of marketing strategy in this instalment of David Baker's Marketing series. Students read a text about European low-cost airlines and listen to a conversation between a marketing manager and an intern about marketing strategy.

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    Business Spotlight: All together now

    This lesson, based on an article from Business Spotlight magazine, looks at the reality of multi-generational workplaces and the methods that can be adopted to keep everyone happy. 

  • Article

    The deck of business conversations

    A speaking lesson plan with Kings, Queens and Jokers. Can be used for non-business classes but very good for small business groups and one-to-one.