Students are introduced to the topic of segmentation in this instalment of David Baker’s Marketing series. Students read a text about different categories of market segmentation and listen to a conversation between a marketing manager and an intern about segmentation.
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Segmentation: Level 1: Lesson planPDF, Size 0.92 mb
Segmentation: Level 2: Lesson planPDF, Size 0.51 mb
Part 3: SegmentationOther, Size 4.71 mb
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