All Business / ESP articles – Page 20
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ArticleBusiness Spotlight: New beginnings
This lesson, based on an article from Business Spotlight magazine, covers the topic of immigration in Canada – which is considered a model for successful immigration policy.
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Segmentation
Students are introduced to the topic of segmentation in this instalment of David Baker’s Marketing series. Students read a text about different categories of market segmentation and listen to a conversation between a marketing manager and an intern about segmentation.
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Business Spotlight: Daring to fail
This lesson, based on an article from Business Spotlight magazine, features an interview with a businesswoman, Anna Koark, who talks about her experience of insolvency.
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Business Spotlight: Great expectations
This lesson, based on an article from Business Spotlight magazine, is about intercultural communication and how different countries and cultures conduct business deals.
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Business Spotlight: Do women need quotas to get to the top?
In this lesson, based on two articles from Business Spotlight magazine, two professionals offer their opinions on whether quotas are necessary to help women get to the top of their professions.
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Marketing strategy
Students are introduced to the topic of marketing strategy in this instalment of David Baker's Marketing series. Students read a text about European low-cost airlines and listen to a conversation between a marketing manager and an intern about marketing strategy.
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Business Spotlight: All together now
This lesson, based on an article from Business Spotlight magazine, looks at the reality of multi-generational workplaces and the methods that can be adopted to keep everyone happy.
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The deck of business conversations
A speaking lesson plan with Kings, Queens and Jokers. Can be used for non-business classes but very good for small business groups and one-to-one.
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Business Spotlight: Should networking sites be banned from work?
In this lesson, based on an article from Business Spotlight magazine, two experts offer differing opinions on whether social networking should be used at work.
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Business Spotlight: Emotional roller coaster
This lesson, based on an article from Business Spotlight magazine, looks at the personal conflicts two managers faced as they took the most difficult management decisions of their careers.
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Business Spotlight: Specialist or generalist?
In this lesson, based on an article from Business Spotlight magazine, an American career coach discusses why we should consider becoming specialists (rather than generalists).
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Who can you trust?
In this lesson, based on an article from Business Spotlight magazine, an American career coach talks about practices and methods used to tell when someone is lying.
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Business Spotlight: My home is my castle
This lesson, based on an article from Business Spotlight, talks about the Indian government’s use of satellite images of slums and to what ends this information may be used.
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Business Spotlight: Is it ever OK to lie in a job interview?
In this lesson, based on two articles from Business Spotlight magazine, a former recruitment director and a director of an employment website discuss whether candidates should lie in job interviews.
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Spot on news lessons for teens: The world at your fingertips
In this lesson, we meet young people who tell us about their jobs and how they couldn’t do them without speaking English.
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Business Spotlight: End and beginning
This lesson, based on an article from Business Spotlight, deals with the problematic but essential Business English topic of losing a job.
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Business Spotlight: Career focus: Recruiter for love
In this lesson, based on an article from Business Spotlight magazine, Sophia McDonald talks about her company and how her people skills helped her become a successful matchmaker.
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Business Spotlight: What I've learned: 50 Cent
In this lesson, based on an article from Business Spotlight magazine, the American rapper 50 Cent talks to the author Robert Greene about his life, career and business decisions.
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Business Spotlight: Planning the future
In this lesson, based on an article from Business Spotlight magazine, two students who study abroad talk about matters that are important to them, such as tuition fees and future job prospects.
