Students are introduced to the topic of products in this instalment of David Baker’s Marketing series. Students read a text about cultural perspectives on product adaptation and listen to a conversation between a marketing manager and an intern about different product types.
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Products: Level 1: Lesson planPDF, Size 0.57 mb
Products: Level 2: Lesson planPDF, Size 0.55 mb
Part 5: ProductsOther, Size 4.27 mb
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