Students are introduced to the topic of marketing strategy in this instalment of David Baker's Marketing series. Students read a text about European low-cost airlines and listen to a conversation between a marketing manager and an intern about marketing strategy.
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Part 2: Marketing strategyOther, Size 4.3 mb
Marketing strategy: Level 1: Lesson planPDF, Size 0.68 mb
Marketing strategy: Level 2: Lesson planPDF, Size 0.69 mb
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