Students are introduced to the topic of market research in this instalment of David Baker's Marketing series, read a text about reasons for doing marketing it, and listen to a conversation between a marketing manager and an intern about market research.
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Click link to download and view these filesESP Marketing: Market Research—Intermediate Worksheet
PDF, Size 0.39 mbESP Marketing: Market Research—Intermediate Teacher's Notes
PDF, Size 0.33 mbESP Marketing: Market Research—Advanced Worksheet
PDF, Size 0.42 mbESP Marketing: Market Research—Advanced Teacher's Notes
PDF, Size 0.33 mbESP Marketing: Market Research—Audio
Other, Size 4.97 mb
Marketing
David Baker gives a comprehensive overview of his Marketing series, detailing the components of each lesson plan and providing tips on how they can be used in the classroom.
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ESP Marketing: Market Research
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