David Baker

  • Article

    Training

    Students are introduced to the topic of training in this instalment of David Baker’s HR management series. Students read a text about the importance of training and listen to a conversation between two colleagues from a Human Resources department about how job satisfaction can change at different times in life.

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    Health and safety

    Students are introduced to the topic of health and safety in this instalment of David Baker’s HR management series. Students read a text about health and wellness and human resource management, and listen to a conversation two colleagues from a Human Resources department about workplace stress.

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    Selection and recruitment

    Students are introduced to the topic of selection and recruitment in this instalment of David Baker’s HR management series. Students read a text about the crucial role of recruitment and selection and listen to a conversation two colleagues from a Human Resources department about modern recruitment practices.

  • E4HRM_Index
    Article

    English for HR Management: Introduction

    This four-part series on human resources by David Baker contains lessons at two levels with step-by-step notes for teachers.

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    Public relations

    Students are introduced to the topic of public relations in this instalment of David Baker’s Marketing series. Students read a text about different aspects of public relations and listen to a conversation between a marketing manager and an intern about the company’s PR department.

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    Products

    Students are introduced to the topic of products in this instalment of David Baker’s Marketing series. Students read a text about cultural perspectives on product adaptation and listen to a conversation between a marketing manager and an intern about different product types.

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    Branding

    Students are introduced to the topic of branding in this instalment of David Baker’s Marketing series. Students read a text about different types of branding and listen to a conversation between a marketing manager and an intern about branding.

  • Article

    Segmentation

    Students are introduced to the topic of segmentation in this instalment of David Baker’s Marketing series. Students read a text about different categories of market segmentation and listen to a conversation between a marketing manager and an intern about segmentation.

  • Article

    Marketing strategy

    Students are introduced to the topic of marketing strategy in this instalment of David Baker's Marketing series. Students read a text about European low-cost airlines and listen to a conversation between a marketing manager and an intern about marketing strategy.

  • Article

    Marketing

    David Baker gives a comprehensive overview of his Marketing series, detailing the components of each lesson plan and providing tips on how they can be used in the classroom.

  • Article

    ESP Marketing: Market Research

    Students are introduced to the topic of market research in this instalment of David Baker's Marketing series.