Get your students talking about using social media for marketing.

 MARKETING - Social Networking Strategy



1. Ask students to discuss in pairs or groups:

  • Which social networks do you use? (e.g., Facebook)
  • Do you follow or like any commercial companies and why?


2. Ask students to discuss the question as a group or the whole class. Ask them to add to the list of the arguments below.

  • Is it a good idea for companies to use a social networking strategy as part of marketing? Why?


Some viewpoints


  • Good for relationship building with customers
  • Some companies have very good bloggers and community managers


  • Social networking strategies are not good for selling
  • Low ROI
  • Maintaining a social networking strategy wastes employees’ time with no evident benefit



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