Students practise and expand vocabulary and phrases associated with fundamental marketing concepts and activities

Level: Upper intermediate (groups)

Pre-lesson: This lesson is appropriate for any marketing staff needing to revise and expand their ability to function effectively in English for international business.

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Marketing essentials

Photo of a marketing office or of marketing professionals, whichever is easier to find.

A selection of activities by Rosemary Richey and Barney Barrett, designed to help students develop an awareness of essential marketing concepts and expand their marketing vocabulary.