Explore why there is an increase of popularity of AI searches and how ad agencies are helping their clients adapt to this new trend.
Read about how AI chatbots are now used to promote brands as users abandon Google search.
In accordance with The Financial Times licensing agreements, the article and lesson materials will be available until 6th August 2026.
Downloads
Click link to download and view these filesBusiness News Lessons: Chatbots—Intermediate Worksheet
PDF, Size 1.03 mbBusiness News Lessons: AI Chatbots—Intermediate Teacher's Notes
PDF, Size 0.35 mbBusiness News Lessons: AI Chatbots—Advanced Worksheet
PDF, Size 0.73 mbBusiness News Lessons: AI Chatbots—Advanced Teacher's Notes
PDF, Size 0.87 mb
Topics
- 1-to-1
- adults
- Adults
- Advanced
- advanced
- advertising
- ai
- artificial intelligence
- B1
- B2
- British English
- Business / ESP
- business language
- business news
- business phrases
- C1
- C2
- chatbots
- Group Work
- innovation and technology
- Integrated Skills
- Intermediate
- intermediate
- marketing
- Printable Worksheet
- search engines
- Technology
- the future of work
- Up to 90 mins
- websites
- Whole Class
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