Marketing

  • Photo of a marketing office or of marketing professionals, whichever is easier to find.
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    Marketing essentials

    A selection of activities by Rosemary Richey and Barney Barrett, designed to help students develop an awareness of essential marketing concepts and expand their marketing vocabulary.

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    Public relations

    Students are introduced to the topic of public relations in this instalment of David Baker’s Marketing series. Students read a text about different aspects of public relations and listen to a conversation between a marketing manager and an intern about the company’s PR department.

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    Products

    Students are introduced to the topic of products in this instalment of David Baker’s Marketing series. Students read a text about cultural perspectives on product adaptation and listen to a conversation between a marketing manager and an intern about different product types.

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    Branding

    Students are introduced to the topic of branding in this instalment of David Baker’s Marketing series. Students read a text about different types of branding and listen to a conversation between a marketing manager and an intern about branding.

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    Marketing strategy

    Students are introduced to the topic of marketing strategy in this instalment of David Baker's Marketing series. Students read a text about European low-cost airlines and listen to a conversation between a marketing manager and an intern about marketing strategy.

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    Marketing

    David Baker gives a comprehensive overview of his Marketing series, detailing the components of each lesson plan and providing tips on how they can be used in the classroom.

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    Market research

    Students are introduced to the topic of market research in this instalment of David Baker's Marketing series. Students read a text about reasons for doing marketing research and listen to a conversation between a marketing manager and an intern about market research.

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    Segmentation

    Students are introduced to the topic of segmentation in this instalment of David Baker’s Marketing series. Students read a text about different categories of market segmentation and listen to a conversation between a marketing manager and an intern about segmentation.