Learn why big companies are using social media influencers more and more to market their products.
Explore the reasons why big companies like Unilever are investing more in social media advertising to convince customers.
In accordance with The Financial Times licensing agreements, the article and lesson materials will be available until 4th June 2026.
Downloads
Click link to download and view these filesBusiness News Lessons: Influencer Advertising—Intermediate Worksheet
PDF, Size 0.75 mbBusiness News Lessons: Influencer Advertising—Intermediate Teacher's Notes
PDF, Size 0.37 mbBusiness News Lessons: Influencer Advertising—Advanced Worksheet
PDF, Size 0.43 mbBusiness News Lessons: Influencer Advertising—Advanced Teacher's Notes
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Topics
- 1-to-1
- adults
- Adults
- Advanced
- advanced
- advertising
- B1
- B2
- British English
- Business / ESP
- business language
- business news
- business phrases
- C1
- C2
- corporate
- Group Work
- influencer advertising
- influencers
- Integrated Skills
- Intermediate
- intermediate
- investors
- marketing
- Printable Worksheet
- shareholders
- social media
- Technology
- Up to 90 mins
- Whole Class
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