Number one for English language teachers

Macmillan Dictionary Buzzword: sharewashing

sharewashing: a marketing strategy which deceives people by trying to suggest that a business is motivated by principles of sharing rather than conventional profits

 

A lesson plan by Tim Bowen giving tips and suggestions for using the BuzzWord article on sharewashing in class. Student worksheets include a word building activity, a find-the-word exercise and a comprehension check.

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