Number one for English language teachers


Posted in: Vocabulary | Vocabulary

Wed, 30 Sep 2009 8:12 pm

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Sun, 4 Oct 2009 4:55 pm

Hi Lynette,
I think the term you're referring to comes from fishing/angling - where people use a line, a hook and a bait to catch fish.
Actually it is the "bait" that attracts the fish, and the "hook" is the trap that means they can't escape, and the line is used to pull the fish in.
In advertising "hook" is used to mean an idea that attracts attention - something that 'catches' you.
Another important use - in language learner... A hook is the connection you use to remember a word/concept.... i.e. something that helps you move to the next point...

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