Public relations
Students are introduced to the topic of public relations in this instalment of David Baker’s Marketing series. Students read a text about different aspects of public relations and listen to a conversation between a marketing manager and an intern about the company’s PR department.
Related Files
AudioRelated Resources
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Public relations: Level 1: Lesson plan
Students are introduced to the topic of public relations in this Intermediate-level lesson plan. In Worksheet A, students read a short text about different aspects of public relations and complete activities focusing on comprehension and vocabulary development. In Worksheet B, students listen to a conversation between a marketing manager and an intern, complete a comprehension gap-fill task and work out a PR strategy to defend a product some view as undesirable.
Level: Pre-intermediate, Intermediate Type: General lesson plan
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Public relations: Level 2: Lesson plan
Students are introduced to the topic of segmentation in this Upper Intermediate-Advanced-level lesson plan. In Worksheet A, students read a short text about different aspects of public relations and complete activities including comprehension tasks and a webquest. In Worksheet B, students listen to a conversation between a marketing manager and an intern, discuss a PR strategy and work out their own strategy to defend a product some view as undesirable.
Level: Upper intermediate, Advanced Type: General lesson plan
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Readers' comments (7)
Web Editor | Mon, 26 Sep 2016 9:29 am
Hi kmart,
Thanks for your feedback. It sounds like you are left-clicking on the audio which means that it automatically opens in a new tab and plays. To download it, you will need to right-click on the file. A menu will appear and you need to select 'Save file as...' and you can download and save the file to your desktop. Once you have done that, click on the saved file and select 'Open link with...' and choose the player that you wish to play it with. If you are still having difficulty, please contact help@macmillan.com.
Hope that helps.
Best wishes,
The onestopenglish team
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kmart92 | Mon, 26 Sep 2016 8:42 am
Hi, could you please tell me how I can download the audio files? I know that it says "right click here to download", but it just seems to open a new tab and then starts playing the audio file, but doesn't download it...
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Web Editor | Fri, 29 Apr 2016 9:12 am
Hi there,
The listening files are located on this page in the blue box under 'Related files' and are entitled 'Part 6: Public relations. Audio'.
Hope that helps.
Best wishes,
The onestopenglish team
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Anonymous | Thu, 28 Apr 2016 6:45 pm
Where is it possible to find the listening files for this worksheet?
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Anonymous | Sun, 31 Jan 2016 10:04 am
Wonderful resource for my teaching practice! Many thanks!
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Web Editor | Tue, 24 Nov 2015 11:02 am
Hi there,
Many thanks for such lovely feedback. Really good to hear that you find the website so useful!
Keep up the good work.
Best wishes,
The onestopenglish team
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Anonymous | Tue, 24 Nov 2015 8:07 am
I love this website. I teach Business English and I couldn't be any happier finding it. Thank you all! :)
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