Number one for English language teachers

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  • ESP bank: Marketing: Branding: Lesson plan

    Author: Barney Barrett Level: Intermediate, Upper intermediate, Advanced Type: General lesson plan Staff RoomPrint material

    Students are presented with a set of collocations to extend vocabulary used to talk about brands.

  • ESP bank: Marketing: Essentials: Lesson plan

    Author: Rosemary Richey Level: Upper intermediate Type: General lesson plan Print material

    Students practise and expand vocabulary and phrases associated with fundamental marketing concepts and activities.

  • ESP bank: Marketing: Essentials plus: Lesson plan

    Author: Rosemary Richey Level: Upper intermediate Type: General lesson plan Staff RoomPrint material

    Students practise and expand vocabulary and phrases associated with fundamental market concepts and activities.

  • Market research: Level 1: Lesson plan

    Author: David Baker Level: Intermediate, Upper intermediate Type: General lesson plan Print material

    Students are introduced to the topic of market research in this Intermediate-level lesson plan. In Worksheet A, students read a text about reasons for doing market research and complete activities including a vocabulary development exercise and a discussion. In Worksheet B, students listen to a conversation between a marketing manager and an intern and complete activities focusing on professional vocabulary and launching a product.

  • Market research: Level 2: Lesson plan

    Author: David Baker Level: Upper intermediate, Advanced Type: General lesson plan Print material

    Students are introduced to the topic of market research in this Upper Intermediate-Advanced-level lesson plan. In Worksheet A, students read a text about reasons for doing market research and complete activities including word-building, a collocation exercise and a webquest. In Worksheet B, students listen to a conversation between a marketing manager and an intern and complete activities focusing on communication and launching a product.

  • Marketing strategy: Level 1: Lesson plan

    Author: David Baker Level: Intermediate Type: General lesson plan Staff RoomPrint material

    Students are introduced to the topic of marketing strategy in this Intermediate-level lesson plan. In Worksheet A, students read a short text about the European low-cost airlines market and complete activities including a vocabulary development exercise and a project to open a new fast food restaurant. In Worksheet B, students listen to a conversation between a marketing manager and an intern, complete activities focusing on related vocabulary and modal verbs, and take part in a discussion ...

  • Marketing strategy: Level 2: Lesson plan

    Author: David Baker Level: Upper intermediate, Advanced Type: General lesson plan Staff RoomPrint material

    Students are introduced to the topic of marketing strategy in this Upper Intermediate-Advanced-level lesson plan. In Worksheet A, students read short text about the European low-cost airlines market and complete activities focussing on understanding expressions in formal writing, a project to open a new fast food restaurant and a webquest. In Worksheet B, students listen to a conversation between a marketing manager and an intern and complete activities including a discussion on the ...

  • Segmentation: Level 1: Lesson plan

    Level: Pre-intermediate, Intermediate Type: General lesson plan Staff RoomPrint material

    Students are introduced to the topic of segmentation in this Intermediate-level lesson plan. In Worksheet A, students read a short text about categories of market segmentation and complete activities focusing on vocabulary development and discussion. In Worksheet B, students listen to a conversation between a marketing manager and an intern, complete comprehension gap-fill tasks and embark on a project to launch a new product.

  • Segmentation: Level 2: Lesson plan

    Level: Upper intermediate, Advanced Type: General lesson plan Staff RoomPrint material

    Students are introduced to the topic of segmentation in this Upper Intermediate-Advanced-level lesson plan. In Worksheet A, students read a short text about categories of market segmentation and complete activities including comprehension tasks and a webquest. In Worksheet B, students listen to a conversation between a marketing manager and an intern, focus on checking understanding when communicating and launching a new product.

  • Branding: Level 1: Lesson plan

    Level: Pre-intermediate, Intermediate Type: General lesson plan Staff RoomPrint material

    Students are introduced to the topic of branding in this Intermediate-level lesson plan. In Worksheet A, students read a short text about different types of branding and complete activities focusing on comprehension and key vocabulary. In Worksheet B, students listen to a conversation between a marketing manager and an intern, practise note-taking and discuss well-known brands and their relevant success.

  • Branding: Level 2: Lesson plan

    Level: Upper intermediate, Advanced Type: General lesson plan Staff RoomPrint material

    Students are introduced to the topic of branding in this Upper Intermediate-Advanced-level lesson plan. In Worksheet A, students read a short text about different types of branding and complete activities including word-building and a discussion about brand choices. In Worksheet B, students listen to a conversation between a marketing manager and an intern, study key marketing vocabulary and concepts, and design a new product with a distinct brand identity.

  • Products: Level 1: Lesson plan

    Level: Pre-intermediate, Intermediate Type: General lesson plan Staff RoomPrint material

    Students are introduced to the topic of products in this Intermediate-level lesson plan. In Worksheet A, students read a short text about cultural perspectives on product adaptation and complete activities focusing on comprehension and giving a presentation. In Worksheet B, students listen to a conversation between a marketing manager and an intern, complete comprehension gap-fill tasks and embark on a project to identify marketing strategies for different product types.

  • Products: Level 2: Lesson plan

    Level: Upper intermediate, Advanced Type: General lesson plan Staff RoomPrint material

    Students are introduced to the topic of products in this Upper Intermediate-Advanced-level lesson plan. In Worksheet A, students read a short text about cultural perspectives on product adaptation and complete activities focusing on comprehension and a webquest. In Worksheet B, students listen to a conversation between a marketing manager and an intern, complete gap-fill comprehension exercises and embark on a project to identify marketing strategies for different product types.

  • Public relations: Level 1: Lesson plan

    Level: Pre-intermediate, Intermediate Type: General lesson plan Staff RoomPrint material

    Students are introduced to the topic of public relations in this Intermediate-level lesson plan. In Worksheet A, students read a short text about different aspects of public relations and complete activities focusing on comprehension and vocabulary development. In Worksheet B, students listen to a conversation between a marketing manager and an intern, complete a comprehension gap-fill task and work out a PR strategy to defend a product some view as undesirable.

  • Public relations: Level 2: Lesson plan

    Level: Upper intermediate, Advanced Type: General lesson plan Staff RoomPrint material

    Students are introduced to the topic of segmentation in this Upper Intermediate-Advanced-level lesson plan. In Worksheet A, students read a short text about different aspects of public relations and complete activities including comprehension tasks and a webquest. In Worksheet B, students listen to a conversation between a marketing manager and an intern, discuss a PR strategy and work out their own strategy to defend a product some view as undesirable.

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