Number one for English language teachers

ESP bank: Marketing: Essentials

Students practise and expand vocabulary and phrases associated with fundamental marketing concepts and activities

Level: Upper intermediate (groups)

Pre-lesson: This lesson is appropriate for any marketing staff needing to revise and expand their ability to function effectively in English for international business.

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Readers' comments (1)

  • I like the series, but it is a shame this document doesn't have an answer key - not least because I am finding it difficult to correlate it to other documents I've read (for example http://en.wikipedia.org/wiki/Marketing_mix) which give 'Advertising' ,and 'PR' as subsections of 'Promotion' .

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