Marketing essentials
A selection of activities by Rosemary Richey and Barney Barrett, designed to help students develop an awareness of essential marketing concepts and expand their marketing vocabulary.
Marketing essentials lesson plans
Marketing: Company websites
Author: Barney Barrett
Students expand and practise the vocabulary associated with corporate websites
ESP bank: Marketing: Branding
Author: Barney Barrett
Students are presented with a set of collocations to extend vocabulary used to talk about brands
ESP bank: Marketing: Essentials
Students practise and expand vocabulary and phrases associated with fundamental marketing concepts and activities
ESP bank: Marketing: Essentials plus
Author: Rosemary Richey
Students practise and expand vocabulary and phrases associated with fundamental market concepts and activities
