Number one for English language teachers

Marketing essentials

A selection of activities by Rosemary Richey and Barney Barrett, designed to help students develop an awareness of essential marketing concepts and expand their marketing vocabulary.

Marketing essentials lesson plans

  • Marketing: Company websites

    Author: Barney Barrett Staff Room

    Students expand and practise the vocabulary associated with corporate websites

  • ESP bank: Marketing: Branding

    Author: Barney Barrett Staff Room

    Students are presented with a set of collocations to extend vocabulary used to talk about brands

  • ESP bank: Marketing: Essentials

    Author: Rosemary Richey

    Students practise and expand vocabulary and phrases associated with fundamental marketing concepts and activities

  • ESP bank: Marketing: Essentials plus

    Author: Rosemary Richey Staff Room

    Students practise and expand vocabulary and phrases associated with fundamental market concepts and activities

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