Number one for English language teachers

Market research

Students are introduced to the topic of market research in this instalment of David Baker's Marketing series. Students read a text about reasons for doing marketing research and listen to a conversation between a marketing manager and an intern about market research.

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Readers' comments (3)

  • Hi Gillian,

    Thanks for your comment and suggestion, we'll add it to our feedback log.

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  • Agreed, good article! How about an elementary or pre-intermediate level? So many biz people are too stretched with this. Gillian.

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  • good article!

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