Market research
Students are introduced to the topic of market research in this instalment of David Baker's Marketing series. Students read a text about reasons for doing marketing research and listen to a conversation between a marketing manager and an intern about market research.
Related Files
Part 1Market Research.mp3
Audio, size 4.97 Mb
Related Resources
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Market research: Level 1: Lesson plan
Students are introduced to the topic of market research in this Intermediate-level lesson plan. In Worksheet A, students read a text about reasons for doing market research and complete activities including a vocabulary development exercise and a discussion. In Worksheet B, students listen to a conversation between a marketing manager and an intern and complete activities focusing on professional vocabulary and launching a product.
Author: David Baker Level: Intermediate, Upper intermediate Type: General lesson plan
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Market research: Level 2: Lesson plan
Students are introduced to the topic of market research in this Upper Intermediate-Advanced-level lesson plan. In Worksheet A, students read a text about reasons for doing market research and complete activities including word-building, a collocation exercise and a webquest. In Worksheet B, students listen to a conversation between a marketing manager and an intern and complete activities focusing on communication and launching a product.
Author: David Baker Level: Upper intermediate, Advanced Type: General lesson plan
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Readers' comments (3)
Web Editor | Fri, 16 Sep 2016 4:40 pm
Hi Gillian,
Thanks for your comment and suggestion, we'll add it to our feedback log.
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Jill | Fri, 16 Sep 2016 3:42 pm
Agreed, good article! How about an elementary or pre-intermediate level? So many biz people are too stretched with this. Gillian.
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marteach | Fri, 22 Apr 2016 8:19 pm
good article!
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