Number one for English language teachers

Marketing

This section includes a six-part series of lessons by David Baker at two levels with step-by-step notes for teachers, plus other lessons on the subject of marketing.

This is a series of lessons which are primarily aimed at pre-work-experience students studying marketing, either as a specialist subject, or as part of a general business studies course. However, most of the material can also be used successfully with students who are actually working in marketing.

The following six topic areas are covered:

  • Market research
  • Marketing strategy
  • Segmentation
  • Branding
  • Products
  • Public relations

Each of these topics will feature a lesson plan at two levels that will include:

  • step-by-step teacher's notes
  • a reading comprehension worksheet based on extracts from Foundations of Marketing
  • a listening comprehension worksheet and audio file

There are some additional lessons and ideas for teaching marketing students in 'Essential skills'.

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