Marketing
This section includes a six-part series of lessons by David Baker at two levels with step-by-step notes for teachers, plus other lessons on the subject of marketing.
This is a series of lessons which are primarily aimed at pre-work-experience students studying marketing, either as a specialist subject, or as part of a general business studies course. However, most of the material can also be used successfully with students who are actually working in marketing.
The following six topic areas are covered:
- Market research
- Marketing strategy
- Segmentation
- Branding
- Products
- Public relations
Each of these topics will feature a lesson plan at two levels that will include:
- step-by-step teacher's notes
- a reading comprehension worksheet based on extracts from Foundations of Marketing
- a listening comprehension worksheet and audio file
There are some additional lessons and ideas for teaching marketing students in 'Essential skills'.
Inside Marketing
Introduction to marketing
David Baker gives a comprehensive overview of his Marketing series, detailing the components of each lesson plan and providing tips on how they can be used in the classroom.
Market research
Students are introduced to the topic of market research in this instalment of David Baker's Marketing series. Students read a text about reasons for doing marketing research and listen to a conversation between a marketing manager and an intern about market research.
Marketing strategy
Students are introduced to the topic of marketing strategy in this instalment of David Baker's Marketing series. Students read a text about European low-cost airlines and listen to a conversation between a marketing manager and an intern about marketing strategy.
Segmentation
Students are introduced to the topic of segmentation in this instalment of David Baker’s Marketing series. Students read a text about different categories of market segmentation and listen to a conversation between a marketing manager and an intern about segmentation.
Branding
Students are introduced to the topic of branding in this instalment of David Baker’s Marketing series. Students read a text about different types of branding and listen to a conversation between a marketing manager and an intern about branding.
Products
Students are introduced to the topic of products in this instalment of David Baker’s Marketing series. Students read a text about cultural perspectives on product adaptation and listen to a conversation between a marketing manager and an intern about different product types.
Public relations
Students are introduced to the topic of public relations in this instalment of David Baker’s Marketing series. Students read a text about different aspects of public relations and listen to a conversation between a marketing manager and an intern about the company’s PR department.
Marketing essentials
A selection of activities by Rosemary Richey and Barney Barrett, designed to help students develop an awareness of essential marketing concepts and expand their marketing vocabulary.