Number one for English language teachers

Unnatural selection

Type: Article

It's a dog-eat-dog world: Mark Powell makes the case for idiomatic evolution.

Most Business English teachers would agree that a lot of the idiomatic expressions we teach (Sorry to butt in, We seem to be talking at cross-purposes) are, in fact, quite useless. But now I’m beginning to wonder if some of the simpler ones aren’t just as bad:

- The situation is hopeless.
- You can say that again!
- I said the situation is hopeless.
- Yeah, I heard you the first time. And I couldn’t agree more!
- Why not?
- I’m sorry?
- It’s no good apologizing…

Evidently, when doing business, it doesn’t pay to speak more natural English than the people we’re doing business with.

In one multinational brainstorming meeting I observed little natural English was selected at all. Nobody said ‘Why not…?’, ‘How about…?’ or ‘Shouldn’t we…?’ Instead, the Germans present repeated a very effective formula: ‘Our suggestion is…’, ‘The basic question is…’, ‘One option is …’, ‘Another alternative is…’. To make sure they got their message across, they simply named it. Noun phrases like these are common in German. And thanks to their explicitness, they’re now catching on fast in international English.

Needless to say, by the end of the meeting the other nationalities were all copying the Germans. All except the British, that is. They had trouble making themselves understood and barely survived the encounter.

Famous evolutionist and bible-trasher Richard Dawkins has suggested that ideas, habits, beliefs, even fashions are all copied from person to person like genes. He calls them ‘memes’. Could international Business English be a meme too? Could the defective but effective English spoken by non-natives be not impoverished but improved? And if naturally selected by the majority of users, won’t it be those native-speaker dinosaurs who slowly slip into extinction?

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Readers' comments (1)

  • I suppose one has to ask if the Business English spoken by Native Speakers sees them through business at home and what the relative profit of those activities are to their international activities (speaking situations)?
    Likely, native speakers doing business abroad will wise up to the situation sooner or later. They have just as much chance of adapting their English as they do of slipping into extinction.

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The Business 2.0

For the next generation of Business Professionals - a powerful, topic-based, four-level series.


The Business 2.0

For the next generation of Business Professionals - a powerful, topic-based, four-level series.


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